The Challenge

"THE MILLION CAR CHALLENGE CAMPAIGN"

Are you in or are you out?

The Challenge

Everything has its begining. For me it was sitting in my car, in traffic, reflecting on the mornings ride. I had been yelled at to get off the road, a drink thrown at me and missed by inches by another driver trying to "teach me a lesson". "Get off the road" they say. Quite a lot to think about as I'm stuck in traffic reading window stickers and bumber stickers advertising everything from our president to Billy Bobs favorite motor oil.

I don't care about Billy Bobs favorite motor oil but I still remember it. What I care about is letting everyone who drives a vehicle know that bicycles are allowed to use the full lane and if a cyclist is in the lane for their own good then the driver must change lanes to pass.

So I did some research and come to find out window and bumper stickers are one of the most effective forms of advertisements that reach DRIVERS. People behind the wheel while they are driving. They are right up there with the effectiveness of billboards when related to drivers.

So what if we had 1,000,000 cars with Bicycles Allowed Use Of Full Lane Change Lanes To Pass window and bumper stickers driving around all day? The statistics showed that the message would be read by millions and millions of drivers. That would be a challenge worth reaching for.

Are there a million bicyclists that care about getting the word out? I think so and we're going to find out.

I challenge you to help us make a difference. Join The Million Car Challenge Campaign and help us put the law in front of drivers as they are driving. Join us in our campaign to spread the word.

Bicycles Allowed Use Of Full Lane. Change Lanes To Pass.

To BMUFL or To BAUFL?
Quick note on the design. BMUFL Bicycles May Use Full Lane regulatory sign and BAUFL Bicycles Allowed Use Of Full Lane warning sign. The message is about the same. The warning style signs are in use in many locations and the regulatory style signs are now approved with MUTCD. The campaign is about getting the message out to drivers everywhere we drive our cars. On web sites and print advertising. It's about letting drivers know that we do in fact have the right to operate on the road. As we succeed maybe we'll see a push for more BMUFL and BAUFL signs on the roadway. It's up to you.

BMUFL Million Car Challenge Campaign stickers will be available early 2010.
BAUFL Million Car Challenge Campaign Stickers are available now.

Thankyou for supporting The Million Car Challenge and spreading the word that bicycles really are allowed to use the road!

**Santa Cruz photographs used by permission of http://www.cyclelicio.us/